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The process
No questionnaires. No brief templates. Just a URL.
Give us any public website — a competitor, a client's existing brand, or an aspirational reference. One field, one click.
We scrape visual cues, copy tone, color choices, and structural patterns, then run them through a brand-specialist AI model.
Get name, tagline, tone, palette, typography, audience, and values — formatted so any designer can act on it immediately.
What you get
Extracted and named hex codes from the brand's actual visual language.
Display, body, and utility typeface roles with weight and style notes.
Who the brand is built for — demographics, psychographics, and context.
How the brand sounds: adjectives, register, and communication principles.
The beliefs and promises that drive the brand's decisions and messaging.
The visual philosophy — minimal, bold, editorial, playful — with rationale.
Designer voices
“I used to spend 3 hours on a brand audit. Helix cuts that to 10 minutes, and the output is better.”
“The color palette extraction alone is worth it. Finally a tool that speaks designer, not marketer.”
“Clients love seeing a Brand DNA doc on day one. It sets the whole project tone immediately.”
Simple credits
No monthly subscriptions. Each Brand DNA report costs one credit.
Perfect for trying out Helix. No credit card required.
Ideal for freelancers and small teams doing client work.
Payments coming soon
For agencies and studios that need volume.
Payments coming soon
Ready?
No setup. No brief. No back-and-forth. Just paste and get a structured Brand DNA your whole team can act on.